OFFICIAL PUBLICATION OF THE CHICAGO AUTOMOBILE TRADE ASSOCIATION

July 1, 2024

Dynatron Knows Fixed Ops Revenue, Do You?

When a dealership wants to increase Fixed Operations revenue, there are typically two common avenues to follow: selling more and increasing traffic. While these two strategies can certainly work, there is a third and often overlooked avenue: optimize your pricing. Profitability can be greatly impacted by failing to optimize price in your Fixed Ops department. […]

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Is Now a Good Time to Sell?

What Today’s Buy-Sell Market Means for Automotive Dealers Considering an Exit

As a dealership principle, the questions of if and when to sell require significant consideration. After all, when it comes to a legacy into which you’ve likely poured a sizable amount of sweat equity, it’s important to ensure that any potential transition reflects the value of the asset you’ve built. If selling your dealership is

Is Now a Good Time to Sell?

What Today’s Buy-Sell Market Means for Automotive Dealers Considering an Exit

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Hilb Group

CATA’s Recommended Consultant for Healthcare Optimization

The CATA is proud to announce Hilb Group as a new Recommended Consultant. Hilb Group is the go-to partner for CATA business owners who need help controlling costs and navigating the complex world of healthcare and human capital management. Specializing in the auto dealership business for more than 30 years and serving 1500 dealerships, Hilb

Hilb Group

CATA’s Recommended Consultant for Healthcare Optimization

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All-New DriveChicago.com Launched

DriveChicago.com, a significant complimentary benefit to all CATA dealer members, recently launched a completely redesigned website. As before, the primary mission of DriveChicago.com is to capture in-market vehicle shoppers and deliver them to CATA member dealers. Ancillary to that is advancing CATA marketing initiatives like BBQ for the Troops, the Chicago Auto Show and Chicago

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Auto Show Insights Initiative

A Mission to Drive OEMs Back to Shows

Over the last eight months, I have led a strategic planning project as chairwoman of the Auto Shows of North America (ASNA) committee with the primary objective of attracting manufacturers back to auto shows. As the project comes to a close, I am excited to enter the next phase of execution. One of the first

Auto Show Insights Initiative

A Mission to Drive OEMs Back to Shows

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11th Annual Barbecue for the Troops Fundraisers Taking Place in July

Chicagoland’s new-car dealers are once again on a mission to raise awareness and funds for the military and their families. During the month of July, area dealers will host community and online fundraising events with donations benefiting the USO. More than 50 participating dealers are planning to host events on Saturday, July 13, including everything

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CATA Election Results

Jared Wickstrom of Dick Wickstrom Chevrolet Elected to Chicago Automobile Trade Association Board of Directors; Three Current Directors Re‑Elected

The CATA election results were announced at the annual meeting and golf outing in early June. Jared Wickstrom of Wickstrom Chevrolet in Roselle, Illinois, was newly elected to the CATA Board of Directors. John Crane, Fred Marks and Jason Roberts were also re-elected. Wickstrom, a native of Lisle, Illinois, succeeds his father, Casey, and uncles,

CATA Election Results

Jared Wickstrom of Dick Wickstrom Chevrolet Elected to Chicago Automobile Trade Association Board of Directors; Three Current Directors Re‑Elected

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