Who Attends the Auto Show?

• 55% of attendees were ages 25-55
• 44% of attendees intend to purchase within 12 months; half of those plan to purchase within 6 months
• Nearly 50% of first-time visitors added a brand to their consideration list
• Nearly 50% of attendees have an annual HHI of $100,000+
• Attendees spent an average of 3.2 hours at the show

Impact of In-Vehicle Experiences

• 102,000+ in-vehicle experiences at the show
• 36% of attendees indicated they were more likely to purchase a vehicle they test drove or rode in on-site
• 33% of attendees participated in an in-vehicle experience at the show
• 43% of in-vehicle participants were introduced to a new vehicle they had never considered before

Influence on Purchases

• 82% of attendees said attending the show was helpful in their purchase decision
• 52% noted continuing their research online following the show
• 68% reported that a brand’s absence from the auto show impacted their purchase likelihood