Greetings CATA Members,
We’ve certainly had a busy and successful year at the CATA. And, as with any year full of growth, there have been both highlights and challenges. I’d like to reflect on some of the accomplishments of which we’re exceptionally proud.
Introduced “Drive for the Troops” — Expanding Barbecue for the Troops
This past summer, dealers across the area expanded their fundraising efforts to support the USO — celebrating the program’s 12th anniversary — beyond just barbecues. Dealers came together to host bicycling events, community festivals with DJs and bounce houses, classic car shows and test drives. In all, the fundraiser has raised more than $1.2 million. This is a reflection and powerful reminder of the incredible impact our dealer network has in bringing communities together for a worthy cause.
Chicago Drives Electric
Our team successfully wrapped our fourth annual Chicago Drives Electric EV ride-and-drive and educational event in October. The event featured more than 40 different EVs, hybrids and plug-in hybrids spanning 16 different brands — the largest manufacturer participation yet.
Thousands of local residents came out to experience the latest electrified vehicles. Previous research shows that 90% of attendees reported that this event improved their opinion of EV ownership, a strong signal of the impact we’re having on consumer EV awareness and education.
EV Momentum Continues Inside the Chicago Auto Show
In February, the Chicago Drives Electric EV hub inside the Auto Show nearly doubled its number of participating brands to a dozen manufacturers, spanning 25 different models. Our data shows that 60% of attendees who experienced an EV at the show were more likely to consider purchasing one.
The 2025 Chicago Auto Show — Another Standout Year
The 2025 Chicago Auto Show welcomed more than 217,000 attendees to McCormick Place last February. From engaging experiential drives to crowd-pleasing events like the Toyota Miles Per Hour Run and Friday Night Flights craft beer night, the show continues to innovate and engage consumers in new and exciting ways.
First Look for Charity
The 2025 First Look for Charity black-tie gala surpassed our projected fundraising goal, raising an outstanding $2.5 million for Chicagoland charities. That brings our cumulative total to more than $65 million raised since the event’s inception. Once again, this is another amazing example of car dealers joining forces to create a large impact.
CATA’s Advocacy Matters
The CATA also exceeded its goal for NADA PAC contributions. These funds are critical in supporting legislation that protects our industry and preserves Illinois’ franchise laws. Thank you to all who participated. You’re helping us ensure the future success of our dealer network.
The CATA has ramped up its efforts to expand education and training opportunities for its members. This includes hosting the NADA Professional Series and offering a diverse range of seminars tailored to professional development. Additionally, the 2025 CATA Golf Outing and Annual Meeting united over 280 members for a day of networking, enjoyment and golf. These initiatives demonstrate the CATA’s commitment to fostering both learning and community among its members.
I’d also like to thank my talented Board of Directors for their guidance, leadership and — perhaps most importantly — time! Rest assured, the members have appointed a phenomenal team at the helm.
Finally, another huge thank you to the talented staff members behind the scenes at the CATA. It’s a small but mighty team that does an incredible job working on your behalf.
We look forward to the year ahead and always welcome your input — whether you have an idea, a suggestion, some feedback or just want to say hello. We truly value you and your membership in the CATA community!
Sincerely,
Jennifer Morand
CATA President
