Dear Members,
As we begin a new year, we also look ahead to one of the automotive industry’s most important annual gatherings, the Chicago Auto Show. Taking place Feb. 7-16, 2026, at McCormick Place, the 118th edition of one of North America’s largest auto shows once again provides an unmatched platform to showcase our industry, engage consumers and drive momentum heading into the selling season.
For more than a century, the Chicago Auto Show has played a critical role in connecting dealers, manufacturers, media and buyers. Ahead of the public opening, the Media Preview on Feb. 6 brings together local, national and international press, setting the tone for coverage that directly influences consumer interest and showroom traffic. That evening, First Look for Charity returns as the show’s premier industry event, combining a high-end customer experience with meaningful philanthropy. Since its inception, the event has generated more than $66 million for Chicagoland charities, while also offering guests premium hospitality, live entertainment and the chance to drive home a 2026 Chevrolet Equinox or 2026 Toyota Land Cruiser Hybrid.
What continues to distinguish the Chicago Auto Show is its strong focus on real-world vehicle experiences. In 2026, attendees will once again have access to multiple indoor test tracks and outdoor ride-and-drive opportunities, giving consumers a hands-on way to compare vehicles and build confidence, often before stepping into a dealership. These experiences consistently translate into informed, motivated buyers.
New this year, Chi-Town Alley debuts as a dynamic celebration of Chicago’s diverse and passionate car culture, adding fresh energy and local relevance to the show floor. Returning fan favorites such as Overlanding Chicago and the Family Zone continue to broaden the show’s appeal, attracting adventure enthusiasts and families alike, key segments for today’s dealerships.
The Chicago Auto Show remains a proven driver of consumer excitement and purchase intent. Many attendees leave McCormick Place with specific vehicles, brands and dealers already in mind. By bringing the industry together under one roof, the show continues to support dealers by turning enthusiasm into action.
We look forward to welcoming you and your teams to McCormick Place and working together to make the 2026 Chicago Auto Show another strong success for our industry.
Sincerely,
Jason Roberts
2026 Chicago Auto Show Chairman
