OFFICIAL PUBLICATION OF THE CHICAGO AUTOMOBILE TRADE ASSOCIATION
When a dealership wants to increase Fixed Operations revenue, there are typically two common avenues to follow: selling more and increasing traffic. While these two strategies can certainly work, there is a third and often overlooked avenue: optimize your pricing. Profitability can be greatly impacted by failing to optimize price in your Fixed Ops department. […]
Dynatron Knows Fixed Ops Revenue, Do You? Read More »
As a dealership principle, the questions of if and when to sell require significant consideration. After all, when it comes to a legacy into which you’ve likely poured a sizable amount of sweat equity, it’s important to ensure that any potential transition reflects the value of the asset you’ve built. If selling your dealership is
The CATA is proud to announce Hilb Group as a new Recommended Consultant. Hilb Group is the go-to partner for CATA business owners who need help controlling costs and navigating the complex world of healthcare and human capital management. Specializing in the auto dealership business for more than 30 years and serving 1500 dealerships, Hilb
Hilb Group CATA’s Recommended Consultant for Healthcare Optimization
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DriveChicago.com, a significant complimentary benefit to all CATA dealer members, recently launched a completely redesigned website. As before, the primary mission of DriveChicago.com is to capture in-market vehicle shoppers and deliver them to CATA member dealers. Ancillary to that is advancing CATA marketing initiatives like BBQ for the Troops, the Chicago Auto Show and Chicago
All-New DriveChicago.com Launched Read More »
Over the last eight months, I have led a strategic planning project as chairwoman of the Auto Shows of North America (ASNA) committee with the primary objective of attracting manufacturers back to auto shows. As the project comes to a close, I am excited to enter the next phase of execution. One of the first
Auto Show Insights Initiative A Mission to Drive OEMs Back to Shows
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On a perfect, sunny June day, the CATA Annual Golf Outing welcomed more than 250 members to Cog Hill Golf & Country Club for an afternoon of networking, enjoyment and, of course, a round of golf. The day began with a networking reception followed by the annual meeting hosted over lunch. After lunch, golfers spent
CATA Annual Meeting and Golf Outing Recap Read More »
Chicagoland’s new-car dealers are once again on a mission to raise awareness and funds for the military and their families. During the month of July, area dealers will host community and online fundraising events with donations benefiting the USO. More than 50 participating dealers are planning to host events on Saturday, July 13, including everything
11th Annual Barbecue for the Troops Fundraisers Taking Place in July Read More »
The CATA election results were announced at the annual meeting and golf outing in early June. Jared Wickstrom of Wickstrom Chevrolet in Roselle, Illinois, was newly elected to the CATA Board of Directors. John Crane, Fred Marks and Jason Roberts were also re-elected. Wickstrom, a native of Lisle, Illinois, succeeds his father, Casey, and uncles,
As we head into the warmer summer months, I wanted to take time to share a recap of what has recently transpired behind the scenes at the CATA and to also give you a look forward to some of the things coming up that we will have available for you. On the auto show front,
From the Desk of the EVP Read More »
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Fax: 801.742.5806
