Pub. 1 2023-2024 Issue 3

According to our team at DSMA, which has carried out over 1,700 dealership evaluations across North America, knowing the true market value of your business is the most important asset a dealer should have in 2024.

To view this year’s winners, go to https://enter.amcpros.com/marcom/winners/.

It’s been said that without competition, there is no progress. For automotive retail, this couldn’t be more true. Since the dawn of the automobile, the concept of winning has been built into every transaction we complete. But how do we put ourselves on the path to greatness for EVERY point of interaction in the customer’s

About Ciocca Dealerships Ciocca Dealerships is a fast-growing family-owned corporation with 43 rooftops located across Pennsylvania and New Jersey. The corporation prioritizes creating career paths in both fixed operations and sales for their employees. An example of this is Yaz Beganovic, who began his career as an internal advisor in 2011 when Ciocca Dealerships had

In today’s automotive retail environment, consumers have more choices than ever, and dealers are paying more to acquire customers. With costs going up across the board and consumers who have access to more information and endless options, it’s imperative to offer potential customers next-level options and services to ensure higher conversion rates. One of the

For the first time, the Chicago Automobile Trade Association (CATA), producers of the Chicago Auto Show, hosted “Driving Future Leaders: Automotive Career Day” at the 2024 Chicago Auto Show on Tuesday, Feb. 13. More than 1,400 students attended the day that highlighted the vast career opportunities available across the dynamic auto industry. “There are many

The Chicago Auto Show raised more than $2.8 million, benefiting 18 local charities at the First Look for Charity gala. All told, the black-tie benefit raised $2,804,014 and was held the evening before the show opened to the public. The fundraiser’s 32-year event now tallies more than $62 million raised. “The Chicagoland new-car dealers are

The Association of National Advertisers (ANA) presented the 2024 Driving Influence Award at the Chicago Auto Show’s Media Preview Day to MINI USA’s Big Love campaign, which was conceived and produced by creative agency RQ. The annual award is given to a manufacturer harnessing the power of influencer marketing to creatively and authentically engage automotive