Identifying Barriers to Fixed Ops Excellence
Before partnering with Dynatron, Hansel Auto Group faced operational gaps within its fixed operations. Executive General Manager David Long identified a disconnect between customer-facing roles and supporting departments, which limited collaboration and progress.
Dynatron’s coaching and expertise quickly bridged these gaps, providing data-backed methods to align goals and drive measurable change. Long shares:
“That’s the kind of partnership I think every dealer in the country needs … because everybody needs the feedback. But more importantly, everybody needs to have action around the feedback — who is going to do what, by when — in order for us to make the progress we need here, and I think that’s what Sharon (Dynatron coach) and Dynatron do well.”
Driving Results with Dynatron’s Reporting and Coaching
Dynatron equipped Hansel Auto Group with advanced reporting tools, providing their leadership with actionable insights. With greater clarity into day-to-day performance, teams were empowered to assign responsibilities, track progress and drive accountability at every level. This visibility improved technician efficiency and enhanced the guest experience by streamlining service delivery. Dynatron provided more than just analytics; their coaches set standards and created a discipline of follow-through that supported measurable, lasting improvement.
Maximizing Revenue with PriceSmart
To maximize the potential of their fixed ops, Hansel Auto Group implemented Dynatron’s PriceSmart solution across all eight dealerships. PriceSmart delivers consistent gains by optimizing labor and parts pricing, ensuring compliance and combating price erosion to increase CP ELR.
By 2023, the group had achieved remarkable results: an average of $128,734.54 in new revenue per dealership and a total annualized increase of $1,029,876.33 across all stores.
Early Results
The implementation of PriceSmart yielded impactful outcomes almost immediately, highlighting its efficiency and value. By streamlining pricing strategies and improving operational transparency, Hansel Auto Group was able to identify and capitalize on untapped revenue opportunities.
Effective Labor Rate Growth
- $150.17 Baseline ELR
- $159.44 30-Day Average
- $163.23 105-Day Average
- $165.30 180-Day Average
Once solid CP ELR growth was established, Hansel Auto Group used Dynatron’s FileSmart to boost warranty labor rate results. Through structured coaching and expert guidance, dealerships were set up for strong submissions and successful outcomes.
- Previous Average Current Rate: $140.90
- Previous Actual Approved Rate: $218.77
- Previous Actual Annual Increase: $136,405.36
This strategy enabled each dealership to achieve higher financial gains and operational stability.
Outcome: A Lasting Partnership Built on Results
Hansel Auto Group’s commitment to proactive, data-driven management, combined with Dynatron’s proven solutions, paved the way for operational excellence. The group benefited from:
- Rapid improvements with real-time insights.
- Year-over-year metric growth and revenue gains.
- Scalable, group-wide improvement.
- Measurable results across both customer pay and warranty revenue streams.
Sustained Growth and Record-Breaking Results
Building on early success, Hansel Auto Group’s partnership with Dynatron continues to deliver outstanding performance:
- 2025 Annualized Revenue Increase: $1,445,451.04 (up 33% from 2023)
- Current Effective Labor Rate (ELR): $175.87
FileSmart Advances
Since 2023, performance in warranty labor rates has soared:
- 2024 Average Current Warranty Labor Rate: $222.43
- 2024 Average Actual Approved Warranty Labor Rate: $244.48
- 2024 Average Actual Annual Increase: $178,684.92
Record-Breaking File-Smart Results
Hansel Auto Group’s all-time annual approval across all stores is an exceptional $9,154,821.42 (including parts and labor).
These results demonstrate Hansel Auto Group’s sustained momentum and lasting value, powered by Dynatron’s expertise. The group has established itself as a benchmark for fixed operations excellence and proven that collaboration, transparency and the right technology are essential for ongoing business growth.
About Hansel Auto Group
Hansel Auto Group has been a trusted, family-owned business in California for over 60 years. The group represents eight dealerships covering top OEMs, including BMW, Acura, Volkswagen, Subaru, Lincoln, Honda, Toyota and Ford.
About Dynatron Software
Dynatron Software simplifies fixed ops by transforming complex DMS data into actionable insights. From price optimization to warranty filing and coaching, Dynatron delivers results that empower dealerships to exceed their revenue goals and deliver exceptional service.
Typical dealers see 22x ROI and $250,000 in additional annualized revenue in the first year.
Ready to see how Dynatron can deliver the same results for your dealership? Visit Dynatron’s website to schedule your 30-minute demo today.
