2025-2026 Pub. 3 Issue 4

The 2026 CATA Annual Meeting & Member Golf Outing brought together dealers, allied members and industry partners on Tuesday, July 21, at Cog Hill Golf & Country Club for a full day of networking, golf and celebration.

Fixed operations leaders are under pressure to protect profitability without compromising customer trust. Yet for many dealerships, the biggest obstacle is not the pricing strategy itself. The larger problem is the lack of clear visibility into how that strategy is being executed every day.

In automotive mergers and acquisitions (M&A), the difference between a good deal and a great one often comes down to uncovering hidden profit. Dealerships can hold significant untapped value that, with the right insights and strategy, can be transformed into greater profitability and enterprise value. This is where profit hunting comes into play.

For the 13th consecutive year, the Chicago Automobile Trade Association (CATA) and its dealer members came together throughout July to support the USO through the Drive for the Troops fundraising campaign.

The Chicago Automobile Trade Association (CATA) recognized five outstanding individuals and dealerships during the inaugural Drive for Excellence Awards, presented July 21, as part of the CATA Annual Meeting & Member Golf Outing at Cog Hill Golf & Country Club.

Advocating on behalf of Illinois franchised new-car dealers remained a top priority for the Chicago Automobile Trade Association throughout the 2026 spring legislative session.

What do Pt, Pd and Rh have in common? They are the chemical symbols for platinum, palladium and rhodium, and all are found inside every catalytic converter on the road today.

The CATA is expanding its popular fall consumer test-drive event with a new name, new branding and an even broader vehicle lineup. Formerly known as Chicago Drives Electric, the event has evolved into Chicago Auto Show: Behind the Wheel, reflecting an expanded focus that includes all powertrains.